Blink
Vision Technology made invisible.
Blink
Creating a brand fit for the next generation occular innovation.
Strategy • Branding • Design • Motion • Web Dev • UI/UX • Video • Packaging • 3D • Event & Tradeshow • Social • Photography • Email • Paid Ads
Building the next generation's 'Fitbit'
Everything from branding and naming, website development, app interface design, and video, we did it all for Blink. Mind & Mill gave them a fully immersive experience of our top to bottom branding so that they can turn their full attention to occular health.
Building a Brand
With their patented technology and new product we wanted to focus on how innovative, revolutionary, and fashionable their brand should be.
We dove into naming for the brand, working with the client to research and ideate 200+ names from a variety of categories: tech, optometry, other languages, and more, finally landing on a name and brand fit to introduce the technology.
30+
RESEARCH HOURS
200+
NAMES IDEATED
From naming, to logo design, to type, to color palette, we built a brand identity to match their new remarkable smart glasses. Our creative juices don't stop there! With a new product comes packaging. Through thoughtful research and brainstorming, we built an experience for consumers by designing a gatefold packaging box that will give consumers a look into their high-quality product. The Get Started insert in Blink's packaging directs consumers to the Blink App, which was designed
to follow consumers to track their eye health. We worked alongside Blink by consulting with them on their UI/UX design and implementing the logo animation for their app.
Raising Awareness and Building Investments
Building out a brand is so fun, but helping raise awareness and gain investments is a whole other ball park.
With their brand identity complete we tackled building out the website landing page for those to learn more about Blink’s innovative smart glasses and what is in store for them next. Utilizing brand elements like color, illustrations, and animations we designed a clean, user friendly website.
Investment
Video
There's no better way to show off a unique product then with video! Our team captured the everyday feel of the product, touched on the key features it offers, and interviewed the Founders of Blink to hear a bit about their story.
Like 👍🏻, Comment 💬, Share ↪️ or Follow ✅ Blink’s primary social platforms are Instagram, focusing on the general consumer, and LinkedIn, focusing on top Optometrists, Tech Enthusiasts, and Investors. As we build out Blink’s social we followed strategies for optimal posting themes and types of content to grow awareness through engagements and followers.
Instagram & LinkedIn
We took raising brand awareness to the next level and joined the Blink team in Denver for the ARVO 2022 Conference and had a blast! We constructed an epic booth design featuring a 10 ft LED wall screen looping a video created to showcase the product and its features, a swag table full of branded items and take away pieces, and a product display table for those to learn and try on Blink’s new revolutionary product.
Arvo 2022
