Janet Goeske
Foundation

Improving the quality of life of those aged 50 & better.

Janet Goeke Foundation

A non-profit organization committed to serving the local 50+ community with a system of support and services dedicated to promoting social, physical, emotional, and mental well-being of our local older adult population.

Branding • Design • Photo • Web • Video

Our Story

The Janet Goeske Center has existed for nearly 40 years, and in that time has had very few visual developments and refreshes related to their brand. We partnered with their team and, together, we were able to help them revitalize their brand and establish guidelines for a consistent brand narrative and aesthetic.

Branding

With almost 40 years of existence, the brand has continuously evolved to meet various challenges. We collaborated with the Janet Goeske Center team to create a comprehensive brand suite, complete with guidelines for logo usage, typography, and color. While retaining the essence of the brand, we injected fresh vitality into the designs by introducing a vibrant color palette that reflects the dynamic energy of the Janet Goeske Center's work.

Logo of the Janet Goeske Foundation with blue text and design elements.
Brand style sheet for Janet Goeske Foundation with logo options, color palette, tone words, typography, and usage guidelines.

The Janet Goeske Center Story

We produced a video that tells the overarching story of The Janet Goeske Center, with a larger focus on the impact that this facility full of volunteers and staff has on the population.

History

The Janet Goeske Center has honored their namesake by making sure that she’s never ben forgotten! We helped honor her memory by establishing Red, White, and Blue in the color palette. Janet used to proudly wear her patriotic colors every day! The center started because she found her passion in providing older adults with a place to be active with exercise, socializing, and passion pursuits. Now the center provides 150+ programs dedicated to this mission.

Janet Goeske was a woman of selfless service to others, fervor, humor, and best of all, audacity. In her later years, her focus and heart remained on service, and she began the development of the Janet Goeske Center, a place for people “to come alive at 55”. Her tenacity to build a place to build up those in need led her to accomplish the incredible feat of bringing together many different agencies, government and community organizations alike.

Janet Goeske, a woman, smiling with curly dark hair, glasses, earrings, wearing a white lace top, red and white floral accessory on her shoulder, against a blue gradient background.

Template Design

As part of our establishment of brand guidelines, we collaborated with the team to develop templates that are designed to be utilized by the Janet Goeske Center team to produce designs for their variety of events, programs, and special activities.

Flyer advertising a free beach trip event hosted by Janet Goeske Foundation on May 14 at 8 PM, featuring an image of a man and woman holding hands on a beach, with event details and sponsor logos.
Flyer for the 22nd Annual Black History Program celebrating February 18, 2023, featuring a free Zoom event with author Mary D. Welch. Includes registration info, featured entertainment, and event sponsors.
A group of elderly friends laughing and enjoying a bingo night event.

Presentation Design

Another initiative was focused around the refinement and re-design of the presentation deck that accompanies the Janet Goeske Center and their fundraising efforts.

Event Branding

We developed a fun brand identity to accompany the excitement and energy behind the annual Bingo-Gala event that is promoted by the Janet Goeske Center. This brand was carried out to sponsorship documents, web banner ads, email signatures, etc.

Colorful graphic with the phrase "Let's BINGO Hawaiian Style!" decorated with tropical leaves and flowers, with each word in bold and playful fonts.
A colorful digital flyer for a Hawaiian-style bingo event on April 22nd at 5 PM at Riverside Municipal Auditorium, organized by Janet Goeske Foundation, featuring Hawaiian music, silent and live auctions, and a VIP reception for older adults.
A flyer promoting sponsorship opportunities for a Hawaiian-style charity bingo event. It lists various sponsorship levels with benefits, including Presenting, Gold, Silver, Ruby, Diamond, and Platinum, with amounts ranging from $1,000 to $25,000. Also includes à la carte program ads: full page, half page, and quarter page.
A colorful promotional banner for the JGF Annual Gala with Hawaiian theme, featuring the text "Let's Bingo Hawaiian Style!" and details for a save the date event on April 22, 2023.

Center Improvement

The Janet Goeske Center is adapting to meet the evolving needs of the latest 50+ population. We played a crucial role in revitalizing the center by providing support through carefully developed promotional materials, paint selections, furniture recommendations, and more.

Empty room with beige walls, brown wainscoting, ceiling fans, fluorescent ceiling lights, windows with blinds, and tables with chairs.
A library room with framed photos on the wall, a blank whiteboard, and a mix of chairs and tables, some small side tables, with ceiling fans and fluorescent lights.
Interior of a senior living facility or community area with a reception desk, several residents sitting at tables, and informational posters on the wall.
Indoor community center entrance with a white wall listing guidelines for entry, a blue reception desk with a photo of Janet Geeske, and a digital display board on the wall. People are sitting at tables in the background.

Photography

Our photography aimed to showcase the genuine patrons of the center, capturing their joyful expressions as they appreciate the diverse services, programs, and friendships available at the Janet Goeske Center.

An elderly man playing pool, preparing to hit the balls on a green pool table.
Reception desk with computers and plants, blue wall with Janet Goeske Foundation logo, framed photo, and exit sign in a medical or office building.
A man wearing glasses sitting at a table with a set of colored pencils, a cat drawing on paper propped up on an easel, and a smartphone in a classroom or art studio setting.
A woman in a red shirt and a man in a blue plaid shirt smiling and posing together in a rehabilitation or sports therapy room, with exercise equipment in the background.
Two women smiling and embracing at a social gathering, one wearing a hat and denim jacket, the other with white hair and a colorful floral top.
Three people smiling and looking at display cases in an art gallery or museum hallway, with framed pictures on the wall.
Three women standing in line at a food service counter, with one woman wearing a large sombrero and colorful patterned top, holding a tray with apples, while the others are waiting to be served, and cafeteria staff in the background.
Two women smiling, one elderly with gray hair and glasses, the other middle-aged with long, wavy blonde hair, standing close together indoors.
An elderly woman with white hair smiling and holding a green glass turtle in a brightly lit room with tables and chairs.

Print

We are happy to continue the refinement of the brand identity for the Janet Goeske Center. We started with fresh and coordinated development of business cards that align with the new color palette and graphics.'

Business card with red and blue sections. Red section contains logo for Janet Goeske Foundation and slogan. Blue section contains name Danielle Nelson, title, contact details, and social media icons.

Web

Our primary focus was to develop a user-friendly website tailored exclusively for potential and current members aged 50+. Our goal was to create a seamless and intuitive browsing experience that effectively meets their needs. The website will prominently showcase the center's offerings, delve into its rich history, and provide various avenues for active community involvement.

Screenshots of a community center website featuring images of elderly people participating in activities, smiling, and socializing, with sections highlighting programs, impact, and donation options.

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