Alegria

Rok On.

Alegria

Leveling up the next generation rocker outsole

Design • Social • Video • Animation • Strategy

Rok the Day, Your Way!

From photo to video to social we had Alegria covered for their launch. Mind & Mill gave them a detailed focused strategy so that they were ready to launch the next rocker outsole technology.

A young woman leaning against a stone pillar outside a modern building with large windows, green trees, and bushes nearby, dressed in black and smiling.

Animated Logo

A Rokin' shoe needed some rolling animation. We animated the shoe line's logo with a smooth rollout to emulate the feeling and purpose of the shoe!

Photography

Rok n Roll was designed to meet the needs of today's hardworking professional women to adventure seekers forever on the go. Our approach for photography was to capture the various ways you can Rok the day, your way.

A woman in burgundy scrubs standing outdoors beside a tree, smiling, with modern building windows and landscaped plants in the background.
A woman with long blonde hair sitting on a beige sofa, smiling at the camera, with a tall green plant behind her, a side table with magazines and a lamp nearby, and colorful pillows on the sofa.
A woman in gray scrubs standing at the doorway of a house, smiling, with a dark gray door and white exterior wall.
A woman with brown hair squatting and tying her sneakers at her front door, smiling and looking to the side.
A woman with blonde hair, wearing a white top, gray cardigan, blue jeans, and sneakers, standing outdoors next to a building with gray stone siding and a window, surrounded by greenery and trees.
A young woman sitting on a chair at a desk, smiling at the camera, with a laptop. The image includes text introducing her as Trisha, a nurse, with playful phrases like "Alegria ROK N ROLL double trouble."
Gray sneaker with white sole against a pink and beige background with text promoting ROK YOUR SHIFT, Dream Fit knit upper, and sunset snow moon.
Introduction card featuring a woman named Danielle, wearing a light coat and jeans, standing outside near a building and greenery. Text on the card includes "Meet Danielle!" and details about her role as a nurse, with additional references to "Alegria" and products like "Rok N Roll rotation".
Text on a pink background stating "Alegría shoes have great arch support! There are a variety of styles to choose from and I love that there are styles with no laces." and is attributed to Trisha, Critical Care Unit.
A light gray sneaker with a white sole against a pink background, featuring the text 'Alegria by ROK IN ROLL' and 'ROK YOUR SHIFT'.
Text on a light pink background that reads, "Alegria shoes are extremely comfortable and supportive! I love that they look sporty and trendy. Danielle, ICU and GI Lab." with some words crossed out and highlighted.
Repeated pink text on black background that says "ROK YOUR SHIFT" multiple times.

Tiktok

Like 👍🏻, Comment 💬, Share ↪️ or Follow ✅ When creating social content we built templates and filmed videos to cover a variety of content i.e. nurse testimonials, focused shoe features, new technology and more. In addition to designing launch templates we built out a strategic plan for their TikTok. As we built out Alegria’s TikTok account, we followed strategies for trending challenges, music, types of content, and posting themes to grow awareness not only for their new Rok n Roll shoe launch but for the overall company as well.

Person wearing maroon scrubs and colorful patterned slip-on shoes.
Person wearing gray trousers and patterned shoes holding a pink stethoscope.
Person wearing dark cargo jogger pants and black slip-on shoes, standing against a plain white background.
Person wearing navy blue joggers, a matching top, and floral slip-on shoes, standing against a plain background.
A smiling woman with long wavy brown hair, wearing a black scrubs top and pants, standing against a plain light gray background, with her hands in her pockets, and wearing colorful floral clogs.
Three women in scrubs standing together against a plain white background.

Video + 3D

Redefining comfort & support! We worked to provide an informative, yet stylized video and 3D rendering focusing on highlighting the Rok n Roll shoe features, the new outsole technology, and how you can rok the day your way!

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