Niagara

A change of peace.

A Change of Peace

Taking a conference from fully in person, to fully digital in 2020 + 2021.

Design • Social • Video • Animation • Strategy

Carrier Conference

This annual event gathered the Niagara Team and their carrier partners together to understand and impliment the vision of their collective teams. In order to communicate a message on this scale, it requires clear presentation, and strong visuals. On this project, we assited with naming selection, building a visual identity, photo and video production, web design, and animation!

From top to bottom this project was fun, informational, and beautiful.

Branding

The Niagara team needed a brand that communicated forward movement, unity, and strength. We needed to show the partners that this orginization is one that is constantly evolving, growing, and moving forward. What better way than a wheel?

Niagara is the largest carrier of goods by vehicle in North America, and they're always getting better.

With everyones hand on the wheel, theres no stopping this team.

Logo for the 'Wheel of Partnership' Ninth Annual Carrier Conference with blue and orange text and a circular graphic.
A circular abstract logo with an orange outer ring, a white inner ring, and a blue center featuring swirling white shapes.
Blue water bottle with yellow cap and logo, promoting the Ninth Annual Carrier Conference, tilted against a blue background.
Minimalist illustration of a rocket launching with a blue circle background and a light blue sky.
Illustration of a blue plastic water bottle with an orange droplet symbol on a dark blue band around the middle.
Stylized flower with white petals, orange center, blue background, and orange stem and leaf.

Animation

With this conference being 100% online, the visual presentation needed to be top notch! With so much data, and beautiful branding, we knew animation was the way to go!

We created customized Intros and Outros, Lowerthirds, and different data points to show off the breadth and depth of Niagara and their carrier partners.

A digital illustration showing a small planet with houses and trees around it, a delivery truck labeled 'Niagara' on top, and text that reads 'Over 600 customers served.'
Illustration of a snowy landscape with trees and mountains, seen from above, on a clear day with a bright blue sky and a few clouds.
A digital illustration of a small rocky planet with cacti on its surface, set against a blue sky background.

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