Cyclovia

FIT.FRESH.FUN

Cyclovia

Together we collaborated with the City of Riverside to produce a public event that would be sure to encourage the members of the City to get FIT. FRESH. FUN.

Design • Social • Video • Animation • Strategy

Fit.Fresh.Fun

The production of designs and marketing strategies for Riverside's "Cyclovia" event required careful research, planning, and coordination. We worked closely with the Mayor to create a strong event brand that embodied the "Fit. Fresh. Fun." attitude.

Branding

Eye-catching designs for promotional materials such as flyers, posters, and merchandise were created to promote the event. We created merchandise to help distinguish the staff from the volunteers. We put together strategically designed merchandise so that there could be proper adoption by the event attendees.

Event flyer for Riverside Cyclovia festival in Riverside, California, held on October 4, 2020. Features sponsors, a QR code, and information about the event, including a cycling event and community celebration.
A colorful booklet cover with the Cyclovia logo and abstract dotted pattern in red, orange, pink, purple, and navy blue.
Colorful face mask with a dotted pattern and a logo on the side, set against a light background, with the Cyclovia logo.
Three vertical flags with the logo and text for the Cyclovia event.
A clear plastic water bottle with the Cyclovia logo with a black cap, featuring a colorful label and a yellow-orange liquid inside.
Gray cycling cap with a red brim and embroidered rainbow-colored bicycle design, with the Cyclovia logo on the front.
A colorful paper cup with a pink and purple polka dot pattern, featuring a Cycling event logo and text for Cyclovia Riverside.
A person's hand holding a gray envelope with a colorful event ticket and a hand holding a printed event flyer on an orange surface. The flyer promotes cycling experiences in Riverside, dated October 4, 2020.

Planning a Path

We helped to create the complete vision for the event, including the route planning and mapping for a number of booths along the route which would offer information, snacks, merchandise, and potential bike repairs for cyclists. We helped source a list of potential sponsors of these booths and worked to help curate key sponsors to fundraise for the event.

Map of the Cyclovia route showing hubs for career and education, bike repair, health, arts, faith, and nonprofit, with a route marked in pink and various icons for car crossings, bicycle repair, information, first aid, and water stations.
Digital billboard advertising the Cyclovia event on October 4, 2020, with colorful bicycle graphics and event details, located in an urban downtown area at night.
Two colorful vertical banners on a city street with modern office buildings in the background. The right banner promotes Cycolvia 2020, sponsored by Kaiser Permanente.
A sidewalk sign with an orange and white background displaying a message about a mandatory dismount for a Cyclovia event, with logos for Amazon, Lyft, and the organizing entity at the top.

City Engagement

We worked to craft a unique brand, a well thought out experience, and an overall energy-building City engagement event. Covid prevented this event from becoming a reality, but we are working with the City to preserve the integrity of the event.

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