The Ilumni Institute

Leading the way in Divorce Real Estate.

The Ilumni Institute

World-Class Education for Real Estate Experts

Branding • Design • Video • Animation • Strategy • Web

Stand Out in a Sea of Realtors

Divorce Real Estate Institute was a bit too “on the nose” for our client. They certify real estate industry professionals as Certified Divorce Real Estate Experts and came to us to help tell that story. This included an overhaul of the name of the organization and branding for this prestigious institution. Keep scrolling to learn a bit more about how we helped tell their story.

Building a Voice

We wanted to build a brand whereby every touch-paint in the experience points back to the core values of the brand: Light, Skill, Knowledge and Truth.

A diagram showing four circles labeled 'Target Market,' 'Customer Needs,' 'Brand Experience,' and 'Employee Behavior' surrounding a central circle labeled 'Brand.'
Business cards for Illumini Institute featuring a logo with a sun behind a column, and contact information for Laurel Starks, CEO, with a yellow and orange geometric background design.
Tri-fold brochure with blue, yellow, and white sections about divorce and real estate, displaying the logo of Ilumni Institute and a contact card for Maggie McDermott.

Logo Animation

With a glowing new brand and logo, we wanted the animation to help breathe life into the story we were trying to tell. Subtle hints gently guide the animation into exposing a logo that represents the client and its consituents.

Logo for Illumina Institute with a stylized sun rising above a column, and the tagline "Leading The Way in Divorce Real Estate".

Creating an Institute

Beyond merely running a seminar, the story had to include elements that showcase the breadth and depth of the offering of the Ilumni Institute. Serious players need special brand attention and storytelling.

Website homepage for Ilumni Institute featuring a background image of three people smiling and waving, with text announcing an evolution of the CDRE program, availability of on-demand classes, and a button to learn more.

Become a CDRE

The Certified Divorce Real Estate Expert badge is a distinction that demands dignity and respect among those that wield it. We elevate the Ilumni Institute brand’s flagship offering from industry training opportunity to highly revered badge of honor.

Logo with the text 'CDRE,' a stylized sun above a pillar, and arrows with the words 'Certified Divorce Real Estate Expert' around the design, along with the word 'ilumni' at the bottom.

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