Fruit of the Loom

Lettuce be brief.

Hey Lawyers…

We don’t work for Fruit of the Loom. We’re not contractors for fruit of the loom. We’ve never preformed work for Fruit of the Loom. We don’t represent Fruit of the Loom. We don’t have any agreements with Fruit of the Loom. We’ve never exchanged money, services, products, or any other consideration with Fruit of the Loom. We don’t have a relationship with Fruit of the Loom. In fact, we’ve never even spoken or exchanged messages with Fruit of the Loom.

Fruit of the Loom hasn’t even slide into our DMs.

Now that we got all those depressing words out of the way …

… we created this content to have fun, grow, study, learn, practice, share, and stretch ourselves creatively and strategically. Also, we created it to try to get Fruit of the Loom’s attention. Hey Fruit of the Loom, if you like our work please call us. We think your product is super and we have some ideas.

Spec Ad

Our team got together in an ancient ritual called a “Brainstorming Session” (none of that newfangled AI weirdness). We tried to think of ways that we would market Fruit of the Loom’s latest campaign and landed on the “For people who like to feel good” campaign - A cozy scene of people being cozy, wearing cozy Fruit of the Loom clothes, and cozying up together, for ultimate coziness. (I snuck an extra cozy in there, don’t tell my boss).

Check it out! (Please.)

Photography

Not your average iphone photos. We put time and a little elbow grease into creating a real set that we could have fake people look like they’re doing real things. Ok they’re not fake, they’re just models not robots, we promise.

Lights. Camera. Cozy. Click.

Black, horizontal, staggered lines.
A couple sitting on a couch watching TV, wrapped in a blanket, with a bowl of popcorn.
A young couple sitting on a gray couch, covered with a cream knit blanket, sharing a bowl of popcorn, in a cozy living room with framed photos and plants.
A woman and a man sitting on a couch watching TV, with the woman holding a glass bowl of popcorn. They are covered with a knit blanket, and the scene appears cozy and relaxed.
A woman and a man sitting on a couch watching TV, with a large bowl of popcorn in the woman's hand, wrapped in a blanket with pillows.
A couple sitting together on a couch, sharing a bowl of popcorn and watching television.
A man and woman sitting on a couch, sharing popcorn, with a cozy living room background including framed pictures, plants, and warm lighting.
Black, horizontal, staggered lines.

Animation

We let our animation team have fun with the brand to wrap the project up. It was seriously the icing on the (fruit) cake.

Black, horizontal, staggered lines.

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