Mark

Historic luxury community.

Mark

We set out to build a brand reflective of historical, yet modern elements, working in conjunction to demonstrate an elegant present and future.

Branding • Design • Photo • Video • Social • Web • 3D Mapping

Our Story

We worked closely with the client to ensure we created a brand that captures the luxurious identity put together by the owner and the building history. We knew that the Mark would be a home for many, a place of work, and a notable destination within the city.

Brand Creation

We set out to build a brand that invoked a sense of luxury and timelessness. Both the Mark logo and patterns pay homage to the time period associated with the original building, yet modernized for the coming age.

Mark's History

The original facia has been a part of the downtown landscape since 1926 when G. Stanley Wilson was enlisted to help create the facade that would connect three separate buildings. The Mark has preserved the integrity of the original architecture as part of their efforts to honor the history of the street scape. This includes the structural details crafted to mimic the historic location of Fire House No. 1, as seen by the large roll up doors on The Mark.

Our Challenge

The main issues we faced during the development of the brand and its materials, was having to wait for the structure to be complete. We found ways to promote excitement, peak interest, and engage our community, even without the actual building. We utilized construction fencing to promote information and capture interest with a QR.

Our Results

We crafted a brand that will exist as a mainstay in the Downtown Riverside cityscape for the foreseeable future. The Mark has a robust history, and a bright future that will enable Riversiders to stay, work, and play right in the heart of the city. We helped create a strategic brand personality that will enable print, digital, and social elements to promote the Mark as a destination, a home, and the place to be.

Black and white photograph of the Stalder Building, a multi-story building with architectural details and large windows, situated on a street corner with vintage cars parked in front and streetlights, late 20th century.
Construction scaffolding on a building under renovation with a city street filled with parked cars below.
Modern multi-story commercial building with retail space on the ground floor, located at an intersection with traffic signs and streetlights, under a clear blue sky.

Brand Creation

We set out to build a brand that invoked a sense of luxury and timelessness. Both the Mark logo and patterns pay homage to the time period associated with the original building, yet modernized for the coming age.

Logo with an abstract 'M' and a check mark, accompanied by the text 'MARK'.
A color pallet chart. The first row shows the color representation; the second row shows the color names, including Teal, Blue, Cyan, Light Gray, Dark Gray, Brown, Orange, and Off White.

Print

From flyers to merchandise, we created a series of different print materials for the Mark reflecting their elegant and timeless identity.

Flyer for Mark Riverside, a luxury apartment community in Riverside, California, featuring photos of interior rooms, outdoor areas, and amenities, with contact information and website.
Set of branded stationery for Mark Riverside, a luxury apartment community in Riverside, California, including a letterhead, business card, envelope, and patterned paper with a blue, black, and white chevron design.
A metallic pen with a geometric design and a silver clip, lying on a plain white surface.
Blue and white umbrella for Mark Riverside, a luxury apartment community in Riverside, California, with 'MARK' written on one panel
A white tote bag for Mark Riverside, a luxury apartment community in Riverside, California, with the word 'MARK' and a logo, placed on a dark surface next to a similar logo, with a black background.
A blue decorative pillow with a shell pattern printed on it, placed on a plain background.
Lanyard for Mark Riverside, a luxury apartment community in Riverside, California, with a name badge attached, featuring a chevron pattern and the name 'MARK' on the badge.
A set of white envelopes for Mark Riverside, a luxury apartment community in Riverside, California, with a patterned interior featuring chevron designs in blue, black, and gray, and one envelope with a personalized label reading 'MARK' in black text.
Blue disposable coffee cup with black lid on a light gray background
Two pieces of stationery for Mark Riverside, a luxury apartment community in Riverside, California, with simple geometric patterns, one with the text 'MARK' and a logo, the other with a repeating geometric design in black and white.
Business cards on a wooden tray for Mark Riverside, a luxury apartment community in Riverside, California.
A green and white thank you card with geometric design, and a white card with 'Thank You' written on it.
A smiling woman with dark, curly hair wearing a teal polo shirt with the name tag 'Mark' stands outdoors against an orange textured wall. The image on the right shows a white box with a patterned tape on top, and the bottom right corner shows part of a woman with a white shirt and black cardigan, smiling. The background of the woman on the right is a light green wall.

Social

As a focal point of the Riverside cityscape, we wanted to establish the Mark as a source of information and excitement on all social channels. The content and experience provided by social media content would enable non-residents to follow for localized information and events as they aspired to be a part of the Mark.

Set of promotional cards and a smartphone screen promoting a community or neighborhood app, with messages about history, signing up, premium amenities, and checking out neighbors.
A smartphone displaying an Instagram profile page with 69 posts, 5 followers, and 2 following, promoting local events and culture in Riverside, California, with images of food, a dog, and interior spaces.
A collection of promotional social media post images with various themes such as architecture, community, and business updates. The images contain texts like 'Our Future', 'Our Story', 'Courtyard & Coffee', 'Let’s Talk', 'Sign Up', 'Make Your Mark', and informational messages about new developments and commercial spaces.
A repeating pattern of black and brown fishnet stockings design with blue accents, for Mark Riverside, a luxury apartment community in Riverside, California.
Four images of luxury apartment interiors. The first shows a living room with a couch, pillows, a lamp, a framed artwork, and a plant. The second shows another living room with a gray sectional sofa, coffee table, and wall art, with the text 'Now Leasing Luxury' and 'Facebook Event September 4th' overlaid. The third shows a bedroom with a bed, wall art, and wall shelves with decorative items. The fourth shows a kitchen with white cabinetry, microwave, and a countertop with a sink.
Various digital banners promoting real estate and apartment communities, featuring text about signing up, making your mark, sharing your story, and an interior living room with modern decor.

Web

With initial QR code based campaigns, we created a simple landing page that prioritized information collection. Anyone who signed up was acknowledging their eventual reception of the Mark’s email newsletter.

Multiple screenshots showing a real estate website, email inbox, and promotional material for a project called 'the MARK' in Riverside, California, highlighting features, availability, and contact information.

Photo

With a gorgeous building, comes stunning photography! We worked to capture the different amenities and features of the inside and outside of the stunning structure.

Modern hotel lobby with light wood flooring, blue armchairs, a black marble bar with decorative art, a wall-mounted flat-screen TV, a fireplace, and contemporary light fixtures.
Living room with blue sofas, round coffee table with plant, wall-mounted TV, fireplace, modern pendant light, and sliding glass doors.
Modern open-concept living room and kitchen with a white kitchen island, four brown upholstered barstools, and a living room with a gray sofa, black armchair, and decorative pillows. Pendant lights hang above the island, and there is a doorway leading to a bedroom in the background.
Modern living room with a dark gray sectional sofa, decorative pillows, a round wooden coffee table with candles and a plant, a large mirror on the wall, a window with white blinds, and a patterned area rug.
A neatly made bed with white bedding, five pillows including a long blue decorative pillow, flanked by two black nightstands with white lamps, a small framed photo, and an alarm clock. There is a large circular wall art piece above the bed, and dark curtains on the right window.
Living room with beige sofa, black and white pillows, framed black and white horse artwork, side table with lamp, round coffee table with vase and plant, patterned rug, and a brown chair in the foreground.
Interior of a building lobby with black walls, three arched windows, decorative white urn-style planters, a wooden wainscot, and a textured wallpaper wall. An illuminated green exit sign is on the ceiling.
A modern living room with two blue armchairs, a white marble coffee table with books and decorative items, wall art, and framed black and white photographs, with a dark accent wall and light wood flooring.
Interior of a modern apartment complex with blue walls and gray flooring, featuring mailboxes and a framed black and white abstract art piece.
Modern multi-story apartment building with balconies, set against a bright blue sky with some clouds.
A vertical sign on a building displaying the word 'MARKET' with a logo above, set against a clear blue sky.
Corner of a white building with arched windows, displaying signs that read 'Leasing' and 'Luxury', with a QR code on the door, under a clear blue sky.
Comparison of two logos: one in white and one in dark colors, both featuring a stylized letter M with a blue accent and the word 'МАРК' underneath.

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