Overland Development

Modern development. Modern brand.

Overland
Development

We created an elegant brand to support the innovative approach to architecture and design philosophy promoted by the development team of Overland Development.

Branding • Design •Animation • Photo • Social • Web • Matterport

Our Story

We collaborated closely with the Overland Development team to establish a brand that exudes timeless elegance, mirroring the enduring impact their property developments will have on Riverside and other cities.

Branding

Just as skilled developers shape structures that stand the test of time, we established a brand that exudes enduring quality and exceptional craftsmanship. We meticulously crafted every aspect of our brand to reflect the precision and artistry found in Overland Development Company's vision and construction of extraordinary buildings.

Color palette with six color swatches labeled from left to right: white, red, gray, blue, darker blue, and dark gray.

Sketch of a building corner with window openings and construction lines.

A geometric illustration of a modern building with transparent walls and colorful sections in red, blue, and black.

Design

The brand's modern elegance permeates every touchpoint, from business cards to custom matchboxes. We have meticulously applied a cohesive and captivating visual identity, reflecting the contemporary allure that defines us. By infusing brand elements into these essential components, we create a harmonious and memorable experience that resonates with our target audience at every interaction.

Photo

We worked with the Overland team to develop a unique and polished look and feel for their portraits that provides a sense of industrial chic. We were blessed with the opportunity to capture these photos in a historical firehouse that the firm is transforming into a modern, metropolitan hotel with a nod to nostalgia.

A young man in a suit and white shirt standing in front of a striped background, looking at the camera.

A man with a beard and glasses sitting in a black leather armchair, wearing a blazer, white shirt, and dress shoes, in a dark room with horizontal lines in the background.

Black and white photo of a young man in a suit standing in front of a corrugated metal wall, smiling with his hands clasped together.

Black and white portrait of a man with glasses, a beard, and short hair, wearing a suit and white shirt, against a textured background.

Black and white portrait of a man with glasses, a beard, and a mustache, wearing a suit jacket and white shirt, with a striped background.

Social

By positioning the brand’s social channels as a platform for esteemed local and international projects, we enhance credibility and deliver value to architecture-focused audiences.

Web

With the expertise of the Overland Development team, we are able to identify their two main offerings as a company; consulting and development. Their website highlights current projects and ushers each audience toward the most relevant and valuable path.

Computer screen displaying a website with the words "Consulting" on the left and "Development" on the right, showing a top-down view of people working with documents and technological devices.

Animation

We skillfully crafted an animation that extends the narrative of our brand story, centering around the meticulous construction of an architectural structure.

Overland Development

Modern development. Modern brand.